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Wouldn’t it be amazing when you can see and get real-life experience while not moving much? AR, VR app developers do that for you. These technologies differ from the perception of our presence. It is a treat to the eyes as well as one can experience everything so realistic. It doesn’t make you realize that everything is just an app doing its work and serving you with its best features and breathtaking scenes.

The AR (Augmented Reality) and VR (Virtual Reality) are those technologies that have now completely changed the visual experience for almost everyone. Augmented reality is a technology that enhances the image generated on the computer for the user’s view and provides a composite view for them. While virtual reality is also a technology that creates such an environment that engages a user into a completely different but virtual world. Estimates suggest that consumer spending will reach around seven billion U.S. dollars, and the total AR/VR spending worldwide is projected to amount to 18.8 billion U.S. dollars in 2020.

What is Augmented Reality?

Augmented Reality is a technology that carries out three basic features: fusion of real and virtual worlds, real-time interaction, and 3D conversion of virtual and real objects. The augmented reality app development provides the user with additional computer-generated information, which enhances the user’s perception of reality. Augmented reality is now being adopted in almost every one out of four mobile phone applications like Lenskart, Snapchat, Myntra, and also in games like Pokemon Go, etc. An essential function of augmented reality is that how the components of the digital world are blended into a person’s perception of the real world, not just by the display of data, but also through the amalgamation of appealing sensations, seen as the natural parts of an environment. According to research conducted, the AR market is growing, with projections for 2023 estimating it at over 18 billion U.S. Dollars.


Advantages and Disadvantages of Augmented Reality:

The main advantage of augmented reality is that it offers individualized learning, which results in fostering the learning process. The other benefits include innovation and continuous improvement, a wide variety of fields, increase accuracy. Using augmented reality also improves the user’s knowledge, and information, as well as people, can share experiences over long distances. In an industry so diverse where almost every business has used apps to accelerate the growth of their business, the gaming industry has utilized AR services very well, to build games that offer the real experience to its users.

The introduction of AR has been a life-changing technology in many sectors. Keeping in mind the fact that this technology has a high demand in the coming times, it also has few disadvantages. The main drawback of Augmented Reality is that it lacks privacy/security, which may affect the overall principle and is very expensive to implement and develop AR technology-based projects and also to maintain it. Also, the low-performance level of AR devices can arise during the testing phase, making it another barrier while developing an AR app. Extreme engagement with AR technology can lead to serious health issues such as eye problems and obesity, etc. 


What is Virtual Reality?

A VR app development is designed to trick its user into believing and accepting that he is in a real environment through the visuals and sounds through closed goggles, VR blocks, etc. It makes the person feel as if he is in a 3D world, that works by creating an artificial environment or by displaying two images into slightly different angles, one for each eye of the user giving realistic scenarios. Uses of Virtual reality include animating 3D movies, 3D gaming, etc. Which engages the user into a completely different but real world. Some of the virtual reality apps are Orbulus, Discovery VR, Google Arts & Culture, etc.

Advantages and Disadvantages of Virtual Reality:

The advantages of Virtual reality is that it creates an interactive environment. In the field of education, it provides immersive learning and makes training easy, fun, and understandable. One significant advantage of VR is that it helps you to create a realistic world so that the user can explore the world. It also increases the work capabilities.

VR has gained much popularity and is a great asset in all the existing fields of its activity. But it has a few disadvantages. The development and integration, of this technology, is really expensive, but the results are purely startling. The people that use VR gadgets start living in the virtual world or what we call it as escapism, instead of dealing with real-world issues, making it another major drawback. Also, using virtual reality integrated apps might lessen the communication between people as VR apps are engaging. It further might lead to health issues and affect the eye-sight, if not used under controlled situations.

Using AR VR for Marketing and Increasing Sales:

To convince consumers about the real impact of their purchase is always a challenge. Everyone in this world is in a race to get better and earn more, and mobile apps have been an essential part of this race. Developing an AR VR app not only increases the sales of a business but also provides the customers with real-life user experience. The industries in which the AR VR apps can grow the most is the education and gaming sector. Pokemon Go, the popular gaming app, launched in 2016, was an AR integrating gaming software. It was highly addictive to gamers since it makes them visit places and capture the creature virtually. Toms, a shoe company, is another example that used VR to create an immersive experience for buyers in their stores to convey the real meaning of a campaign called ‘A walk in their shoes’ considering it as effective use of the technology.  

EnvironmentExisting/physical environmentArtificial environment
User EngagementPartially immerses the userFully immerses the user into the action
Reality GeneratedRenders reactively depending on the user’s locationPre-generated for 360-degree tour and instantly rendered in video games
Hardware componentsProcessor, display, sensors and input devices, etcGyroscopes, motion sensors, small and fast computer processors, etc
Devices/ GadgetsA smartphone, tablet or AR glasses such as the Microsoft HololensSome VR headset device is needed
Popular AppPokemon GoOrbulus
  • Three.js
  • AR kit
  • AR Core
  • Google Cloud vision API
  • Javascript

Personalization of technology helps to sort out customers’ behavioral patterns and preferences, and they also play a big part in targeting the right audience. The development of AR VR apps leads to expand your business on a large scale and also helps you to attract more customers.

Jayant Sharma
Jayant Sharma
Managing Director, Founder @ Phontinent Technologies